John F. Kennedy's address at Rice University on September 12, 1962, aimed to rally support for the U.S. space program, particularly the goal of landing a man on the Moon by the end of the decade. He emphasized the importance of space exploration for national security, technological advancement, and inspiring future generations. Kennedy framed the Moon landing as a bold challenge that reflected American ingenuity and determination in the context of the Cold War. Ultimately, his speech served to unite the nation around a common goal and assert U.S. leadership in space.
Pathos.
Ethos
Devote more resources to space exploration
Devote more resources to space exploration
Kennedy is using the rhetorical strategy of pathos in this excerpt from his address at Rice University. He appeals to the audience's emotions by evoking a sense of wonder and exploration as well as the potential for unity in achieving a shared goal.
To stress the importance of using our resources to win the space race
To stress the importance of using our resources to win the space race
One example of nonverbal communication in Kennedy's address at Rice University was his confident posture and gestures, such as standing tall and making purposeful hand movements to emphasize key points. These nonverbal cues helped convey his message of determination and resolve in committing to the moon landing goal.
An example of logos in Kennedy's address at Rice University is when he presents concrete facts and statistics about the space race, such as the technological advancements made by the Soviet Union. By using logic and evidence, Kennedy aimed to appeal to the audience's reason and rationale in supporting the space program.
JFK made a speech about landing a man on the moon at Rice
He hits his hand on the podium to emphasis the importance of his words.
That budget now stands at $5,400,000,000 a year - a staggering sum, though somewhat less than we pay for cigarettes and cigars every year.