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When reporting on a story, whether for print or broadcast, examples help the audience to understand the situation better. It's not always enough to just give the facts: you may need to put them into some context and explain why they are important. Of course, not every story needs examples: a current story about an automobile accident might not, since you are just focusing on the facts about who was injured, when, where, etc.

But a story about why a certain road is very dangerous and neighbors believe it needs a stop sign would definitely benefit from examples; telling the audience about some of the accidents on this road would explain why people are upset, and why they want something to change. In other words, examples can help the audience to empathize more with the story you are telling.

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