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McDonald's entered India in 1996 with seven restaurants. India is a country that is 40% vegetarian, with an aversion to either beef or pork. Among meat-eaters, the people are also hostile towards frozen meat and fish and enjoy spicy foods. The burgers have to be prepared in a separate part of the kitchen with separate utensils. McDonald's found themselves with problems.

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Mavis Simonis

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3y ago

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