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Education segmentation targets specific people who specialise in a certain field For example, a company looking to hire an accountant will need to focus on the candidates with accounting degrees and should have CIMA qualifications. (chartered insitute of management accountant.

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Types of market segmentation?

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Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics such as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs. Example: The market segmentation strategy for a new video game console may reveal that most users are young males with disposable income.


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