A word connotation is

Answer 1

It's the feeling or symbolic meaning of a word. Denotation is the dictionary definition, but connotation is what emotions the word evokes. In other words, connotattion is the entire collection of all suggested or implied meanings.

EDIT:

what it suggests.

Answer 2

Associative or Symbolic Meaning

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A connotation of a word is a concept, meaning or idea suggested by, or associated with, that word in addition to its literal meaning.