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What problems might be involved in attempting to utilize attitude measures to predict specific behavior?
Wiki User
∙ 12y ago
Attitude measures can either create accurate or erroneous predictions about behavior. However, the more accurate that the attitude measures are, the more likely the predictions will match up with the attitudes. For example, surveys with numerical scales tend to seem repetitive after a while. After responding to different questions with the same exact choices (1 for extremely dissatisfied through 7 for extremely satisfied) for so long, the respondent might just start selecting answers, such as all 4s. If this happens, the measures are no longer accurate; therefore, the predictions also would not be accurate.
Also, if the attitude measures were too general, then only general behavior could be predicted. More specific measures would be needed to predict specific behavior. Additionally, other factors could affect behavior and cause it to not be aligned with the attitude initially measured.
Wiki User
∙ 12y ago
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