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On the assets side.

Goodwill = (Liabilities + equity or capital) - Assets.

Goodwill is an intangible asset. As per Wikipedia, it is the intangible but quantifiable "prudent value" of an ongoing business beyond its assets. Goodwill could correspond to the estimated financial value of brand name, intellectual property, trademark, etc. Goodwill does not serve much purpose if a company is closed down. In the absence of Goodwill, the above equation reduces to the traditional accounting equation:

A = L + C.

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Q: What side of the accounting equation is goodwill on?
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