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As customers are satisfied with the service, products or prices of the particular vendor, they tend to return to the same vendor for the same service. "Goodwill" is in essence the same as "commercial reputation."

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Q: How is goodwill generated?
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Related questions

What are the arguments for and against the prohibition of recognition of internally generated goodwill?

for and against the prohibition of internally generated goodwill?


When is the intangible asset goodwill capitalized?

Internally generated goodwill is never capitalized, purchased goodwill is capatalized on the consoilidated balance sheet.


Is goodwill a fixed asset or fictitious asset?

Goodwill in an intangible asset. It can be purchased or internally-generated. Purchased goodwill can occur when a businesses purchases a company's assets for more than their fair value. Internally-generated goodwill can arise for a few reasons, such as the fact that a company develops a reputation in the industry and in the market. Such a factor is an asset to the company, but is not tangible. I believe accounting principles are fairly restrictive on this type of goodwill.


Is goodwill a fixed asset or ficti tious asset?

Goodwill in an intangible asset. It can be purchased or internally-generated. Purchased goodwill can occur when a businesses purchases a company's assets for more than their fair value. Internally-generated goodwill can arise for a few reasons, such as the fact that a company develops a reputation in the industry and in the market. Such a factor is an asset to the company, but is not tangible. I believe accounting principles are fairly restrictive on this type of goodwill.


What is the definition of internally generated intangible asset?

Internally generated intangible assets mean those assets which are created by the firm by the use of its own Intellectual Properties, that is, their own knowledge for example the Goodwill, Patents to produce a particular product, Copyrights etc..


Do goodwill depreciate?

No; goodwill can not be depreciated because goodwill is not considered to have a useful life.


Definition of Goodwill payment?

goodwill


Speech of goodwill?

speech to secure goodwill


When was The Goodwill created?

The Goodwill was created in 2001.


what is the goodwill in finance?

the name of the firm is goodwill


What is the birth name of Oliver Goodwill?

Oliver Goodwill's birth name is Oliver James Goodwill.


How do you sell goodwill?

You cannot sell goodwill, at least in accounting. Goodwill is the amount that you overpaid. You can sell an asset at a high price but you cannot sell directly the goodwill.