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The Savings (or War) Bonds campaign was not only the organization's first campaign, but also its most successful campaign to date. Begun in 1942 by the then War Advertising Council, the campaign encouraged Americans to support the war effort by purchasing war bonds. By the time the campaign ended 38 years later, millions of Americans had purchased $35 billion in War/Savings Bonds. ~
Saving for a rainy day is simply a metaphor for saving for a time when the outlook is not so bright and sunny. Usually relating to unexpected expenses, such as the boiler packing up or the wife revealing that she has run up huge credit card bills.

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Q: Where did the idiom 'Save it for rainy day' come from?
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