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A company name is a proper noun and must be capitalized. A company name is a noun and can function as a noun as the subject of a sentence or a clause, and as the object of a verb or a preposition.

Examples:

Microsoft Corporation was founded by Bill Gates and Paul Allen in 1975. (subject of the sentence)

The assembly line which the Ford Motor Companypioneered became a key component in the manufacture of all goods. (subject of the relative clause)

I saw a Macy's in that mall we just passed. (direct object of the verb 'saw')

I've sent a resume to the American Express Company. (object of the preposition 'to')

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