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Pure EC, or pure electronic commerce, refers to the buying and selling of goods and services exclusively through electronic channels, primarily the internet. It encompasses various online transactions, including retail purchases, online banking, and digital marketplaces, without any physical interaction. Pure EC contrasts with traditional commerce that involves face-to-face interactions or physical storefronts. This model emphasizes convenience, accessibility, and the global reach of online transactions.

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AnswerBot

2mo ago

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