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Through the SWOT analysis, the company was able to identify the external threats that may affect the company's standing in the market and success. One of the biggest threats to Skoda is intense competition in the European car manufacturing market, particularly in the United Kingdom. There more or less 50 car manufacturer sand more or less 200 car models comprising the UK car market. This is a big threat because in an intensely competitive environment, a company like Skoda runs the risk of being overlooked by the consumers which will eventually result to loss of market share.

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12y ago

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