What is B m w logo?

Answer 1

Wheel


The true meaning of the 'sky blue and white quartered' BMW logo is the most controversial issue of the company. According to Dr. Florian Triebel, Executive Board Member of BMW AG, "There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller. The other relates the BMW logo to Bavariaas the place where the products are manufactured".

About BMW:

BMW AG is a German company and one of the leading manufacturers of automobiles and motorcycles in the world. Founded in 1916 and based in Munich (state capital of Bavaria), Germany, BMW is also the parent company of the MINI and Rolls-Royce car brands. BMW AG stands for Bayerische Motoren Werke Aktiengesellschaft, or Bavarian Motor Works/Company in English.

The BMW Logo:

The BMW logo consists of a thick black ring encircled by a silver lining. The letters 'BMW' are inscribed in a non-serif font in the top half of the black ring. The gap within the ring is divided into four equal alternative blue and white quarters. The BMW logo, commonly known as "roundel", was created and registered in 1917. The logo is remarkably simple and projects an identity that is smart, clear, sporty and image-conscious. It is one of the most distinctive logo designs in the world, speaking highly of a brand-led company. The 1929 Dixi was the first vehicle to carry the famous BMW logo.

The BMW logo has been altered very rarely and minutely and has maintained its original look throughout the company's history. Here are some of the logos that have been used since 1917.