The main goal of advertising in the 1950s was to create awareness of products or services. This was to help in selling commodities and the goal has remained the same up to date. Advertising is part of marketing.
The main goal of advertising in the 1950s was to create awareness of products or services. This was to help in selling commodities and the goal has remained the same up to date. Advertising is part of marketing.
How has advertising changed since the 1950s to the current era?
Slogans and jingles
The ultimate goal of advocacy advertising usually relates to the passage of pending state or federal legislation.
The jingles made the products easy to remember
play on the hopes and fears of consumers (APEX) ;)
Consumer advertising is the advertising you see on television. The goal is to get consumers to make purchases, so that the business can make money.
For example, prior to the 1950s, the main source of creativity was the person writing the advertising message--referred to as the copywriter. As television became more popular, the art director and artist became more important (Wells et al., 2000).
Changes in the American consumer economy in the 1950s was largely due to advertising and the rise of advertisement. Businesses changed due to advertising and contributed to the rise of popular mass culture.
To increase sales and company/product awareness.
To change the way people acted and thought
Basically the Internet advertising fails because of the three main reasons: 1. Consumer do not trust advertising. 2. Consumer do not want to view your advertising. 3. Consumer does not need advertising. These are the main three factors which is responsible for the failure of the advertising.