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A business owner can offer many things to ensure a strong relationship with customers. Most important is good customer service, which includes a good disposition, knowledgeable employees, and a current record of all information pertaining to customers. They can also offer honesty, as opposed to sugar coated sales pitches. Some other options, depending on the type of business, are personalization, free shipping, discount cards, frequent and relevant sales, continually updating inventory and/or services, providing warranties, and providing quality goods and services.

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