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The rhetorical triangle is all about 'logos', 'ethos' and 'pathos' (ancient greek).

Ethos means that the writer or speaker must convince the audience that he is trustworthy, by presenting his/herself as well as possible.

Pathos means that you must try to touch you audience, and appeal to their emotions.

Logos means that you must use effective arguments with facts and supporting details and statistics.

In a perfect speech you use all three of them.

Try this: http://en.wikipedia.org/wiki/Modes_of_persuasion

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16y ago

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