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Neo-Aristotlean theory would have rhetorical context (also known as "rhetorical situation"--see Bitzer) as the rhetorical triangle--writer/speaker, reader/audience, and topic. Thus, the writer must use the correct language, tone, and references that would best suit his or her audience.

Rhetorical contexts, in a broader sense, apply whenever persuasion occurs. Martin Luther King, Jr., for example, spoke in a neo-Aristotlean context of the Civil Rights Movement. However, his work continues to circulate, so at any one moment, MLK's speeches are in different contexts being employed for different purposes.

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