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What is the difference between Product retailing and service retailing from point of view of retail marketing?
Product retailing is when a company sells a product that can come from a manufacturer, the store selling the item only sells it does not have a relationship with the consumer. Service retailing is selling a service such as cleaning a house or repairing a car, a relationship is built between the customer and the service provider. When marketing a product the marketer has to show that the product is desirable to the consumer, whereas when marketing a retail service it is a relationship that is being promoted not just a single transaction.
Does the wheel of retailing concept apply to online retailing?
Yes, the wheel of retailing concept applies to online retailing as it illustrates how new online retailers often enter the market with low prices and minimal services, gradually enhancing their offerings as they grow. This process allows them to attract a price-sensitive customer base initially. Over time, as these online retailers expand their services and product ranges, they may increase prices, similar to traditional retailers. Consequently, this dynamic can lead to the emergence of new low-cost online entrants, perpetuating the cycle.
What is the advantage of retailing?
retailingwhat is retailing,its advantages,who are the players in retailing,is there any rules and regulations to run retailing according to government,did foreign players enter into India directly? what are the benefits of retailing?
What has the author N Riaz written?
N. Riaz has written: 'Customer loyalty and relationship marketing in U.K. grocery retailing'
What are the essential features of retailing?
future of retailing
How big is the retailing industry?
What Retailing Industry?
What are types of non store retailing?
vending, direct retailing, direct marketing, electronic retailing
When did retailing start?
Retailing can be traced back to ancient times, with evidence of retail activities in civilizations like ancient Rome and Greece. However, the concept of modern retailing, with stores selling a variety of goods to the general public, began to emerge during the Industrial Revolution in the 19th century. This period saw the development of department stores and the rise of consumer culture.
What is value- added retailing?
what is value added retailing
What has the author Nicholas Alexander written?
Nicholas Alexander has written: 'Relationship development in international retail franchising' 'SME's and the Internationalisation of Retailing'
What does erosion of department store retailing illustrate?
wheel of retailing
When was Fast Retailing created?
Fast Retailing was created in 1963.
