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Product retailing is when a company sells a product that can come from a manufacturer, the store selling the item only sells it does not have a relationship with the consumer. Service retailing is selling a service such as cleaning a house or repairing a car, a relationship is built between the customer and the service provider. When marketing a product the marketer has to show that the product is desirable to the consumer, whereas when marketing a retail service it is a relationship that is being promoted not just a single transaction.

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12y ago

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