I think There is a little difference between consumer marketing and bussiness marketing. Which is mainly depend on their purpose of business and the business size. Business marketing is essential for growing up their product where consumer marketing is quite different which is realated their daily needs.
Consider a product that has both a consumer and business market. For example -- personal computers. Can a firm market its products to both the business and consumer markets with one strategy?
Consider a product that has both a consumer and business market. For example -- personal computers. Can a firm market its products to both the business and consumer markets with one strategy?
significantly fewer customers in the business market than in the consumer market. These customers also buy in significantly larger quantities
A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)
oh crap
A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)
1) A product- orientated business is one whose main focus of activity is on the product itself. A market- orientated business is one which carries out market research to find out consumer wants before a product is developed and produced.
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
The nature and characteristics of the business market, the types of consumers, the different buying situations that occur in businesses and organizations, who is involved in the decision-making process and the business-to-business buying process
In a consumer market the consumer uses the product for personal use but in an industrial market the industry uses the products as supplys or/ and to do operations
bob your maw
consumer market and the business-to-business market.