1)
A product- orientated business is one whose main focus of activity is on the product itself.
A market- orientated business is one which carries out market research to find out consumer wants before a product is developed and produced.
bob your maw
Consider a product that has both a consumer and business market. For example -- personal computers. Can a firm market its products to both the business and consumer markets with one strategy?
Mass market is when business targets general consumers (the majority) in the market with general needs. Niche market is when business targets a small group of consumers with specific needs in the market.
difference between primary and secondary market
significantly fewer customers in the business market than in the consumer market. These customers also buy in significantly larger quantities
bob your maw
Any business regardless of industry or function has to be market oriented.
Consider a product that has both a consumer and business market. For example -- personal computers. Can a firm market its products to both the business and consumer markets with one strategy?
Consider a product that has both a consumer and business market. For example -- personal computers. Can a firm market its products to both the business and consumer markets with one strategy?
I think There is a little difference between consumer marketing and bussiness marketing. Which is mainly depend on their purpose of business and the business size. Business marketing is essential for growing up their product where consumer marketing is quite different which is realated their daily needs.
Marketing Oriented: Company focus primarily on customers needs and wants based on reliable data. Sales Driven Companies: The main objective is sales and customer's needs are competely ignored
Mass market is when business targets general consumers (the majority) in the market with general needs. Niche market is when business targets a small group of consumers with specific needs in the market.
difference between primary and secondary market
significantly fewer customers in the business market than in the consumer market. These customers also buy in significantly larger quantities
The mission statement "there's something here for everyone" is very much market oriented since it caters to all segments of the market - corporate, individuals, kids and families
what is the difference between local market and national market
A product oriented business is when a business/company does not carry out research before manufacturing a product whilst a market orientated business is a business/company that carries out research before manufacturing a product(s)