A product oriented business is when a business/company does not carry out research before manufacturing a product whilst a market orientated business is a business/company that carries out research before manufacturing a product(s)
marketing orientation
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
the strategic and applied field of consumer behavior is rooted in three philosophically different business orientation that lead up to an extremely important business orientation known as the marketing concept. the three orientations are production orientation, sales orientation and marketing orientation. accepting a marketing orientation corresponded to the beginning of this third business orientation, which leads to the core philosophy of marketing, namely the marketing concept, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition. moreover, within the context of the marketing concept, a satisfactory profit is envisioned as an appropriate reward for satisfying consumers' needs, not as a right of simple being in business.
Production management is an organized function within a business that deals with planning, forecasting and production or marketing of a product at all stages of its lifestyle. Operation management is concerned with overseeing, designing and controlling production and business operations during the production of goods or services.
what is the rlationship between production department and marketing department in a business organisation
marketing orientation
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
the strategic and applied field of consumer behavior is rooted in three philosophically different business orientation that lead up to an extremely important business orientation known as the marketing concept. the three orientations are production orientation, sales orientation and marketing orientation. accepting a marketing orientation corresponded to the beginning of this third business orientation, which leads to the core philosophy of marketing, namely the marketing concept, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition. moreover, within the context of the marketing concept, a satisfactory profit is envisioned as an appropriate reward for satisfying consumers' needs, not as a right of simple being in business.
Production management is an organized function within a business that deals with planning, forecasting and production or marketing of a product at all stages of its lifestyle. Operation management is concerned with overseeing, designing and controlling production and business operations during the production of goods or services.
what is the rlationship between production department and marketing department in a business organisation
ร
the relationship between production and marketing is to provide serves and to get profit to run the business organisation effecively
The marketing department promotes the products that the production department produces. The production team ensures that the products meet advertising claims.
The production department stays closely in touch with the marketing department to let them know when products will be available. The marketing department also shares information with the product department about which products are profitable.
how can you distinguish between them
One makes things the other sells things.
The production era was a time of mass production of products for sale. The sales era was the buying of products. The difference between the two was the economics of each era.