Middlemen are responsible for finding the right clients and connecting them with most appropriate customers. They help in time management and ensure customers get exactly what they are looking for.
Middlemen in e-commerce serve as intermediaries between producers and consumers, facilitating transactions and enhancing market efficiency. They can take various forms, such as wholesalers, retailers, or online platforms, providing services like product aggregation, marketing, and customer support. By simplifying logistics and offering a broader selection, middlemen help consumers access products more easily while enabling sellers to reach a larger audience. Ultimately, they play a crucial role in streamlining the buying and selling process within the digital marketplace.
how information system play an important role in following departments finance, marketing,HRM and production management
The middlemen are intermediaries in the marketing system who complete the distribution channel between a producer and a consumer. They may be wholesalers, retailers, agents or brokers. They purchase products, store them, transport them and deliver them to consumers. They help in promotion of sales from producers to consumers.
The main drawback of this alternative is that foreign middlemen are some distance away and, therefore, more difficult to control than domestic ones.
cost accounting play a vital role in marketing businesses because it give the authentic value of the cost of goods and services.
Marketing play a vital role in the company,s performance.....due to high marketing and advertisement the companies reached their heights of glory in both since of high profits and high growth.
Middlemen play a crucial role in the distribution chain by providing valuable services such as logistics, inventory management, and market access, which can enhance efficiency and reduce costs for producers. They facilitate connections between manufacturers and consumers, helping to match supply with demand more effectively. Additionally, middlemen can offer expertise in marketing and sales, allowing producers to focus on their core competencies while ensuring that products reach the right markets. Eliminating middlemen could disrupt this balance, potentially leading to inefficiencies and higher prices for consumers.
role of relationship in marketing?
what is the role of marketing research in organisations
Merchant middlemen usually own the product that they handle and agent middlemen are brokers who do not own the product that they handle.
role of government in rural marketing
As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. Specifically, what role should the marketing function play, and what value does the marketing function have, if any, in an organization that has a strong market orientation? A functional marketing organization refers to the concentration of the responsibility for marketing activities (knowledge and skills) within a group of specialists in the organization.1 The benefits of functional structures are well documented and include enhanced efficiency and ability to develop specialized, distinctive capabilities.