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Middlemen in e-commerce serve as intermediaries between producers and consumers, facilitating transactions and enhancing market efficiency. They can take various forms, such as wholesalers, retailers, or online platforms, providing services like product aggregation, marketing, and customer support. By simplifying logistics and offering a broader selection, middlemen help consumers access products more easily while enabling sellers to reach a larger audience. Ultimately, they play a crucial role in streamlining the buying and selling process within the digital marketplace.

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