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What are the functions of middlemen in the chain of distribution?

I remember them as possession, ownership, negotiation, financing, pricing and promotion.


How can such a producer justify competing with its own middlemen?

Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.


What does chain of distribution mean?

The chain of distribution refers to the distribution up and down the supply chain, i.e., your suppliers and customers.


What are two Benefits of middlemen?

Middlemen can provide market access to smaller producers who may not have the resources to reach larger markets on their own. Additionally, middlemen can help in reducing the costs and risks associated with direct selling by streamlining distribution channels and providing market expertise.


Are newsstands in the retail distribution chain?

Newsstands are part of the retail distribution chain


Are restaurants in the retail distribution chain?

Restaurants are part of the retail distribution chain


How is product placement achieved?

This proper placement of products is done through middlemen called the channel of distribution. The channel of distribution is comprised of interdependent manufacturers, wholesalers, and retailers.


What is the disadvantage of using middlemen in foreign countries as channels of distribution in international marketing?

The main drawback of this alternative is that foreign middlemen are some distance away and, therefore, more difficult to control than domestic ones.


How many intermediate steps should a distribution chain have?

steps in distribution chain company


What role do middlemen play in marketing?

Middlemen are responsible for finding the right clients and connecting them with most appropriate customers. They help in time management and ensure customers get exactly what they are looking for.


Are variety stores in the retail distribution chain?

Variety stores are part of the retail distribution chain


Are convenience stores in the retail distribution chain?

Convenience stores are part of the retail distribution chain