Imagery is the word.
Some examples of the appeal technique used to lure customers are bandwagon appeal, snob appeal, testimony appeal, false-image appeal, humor appeal, reward appeal, and scientific evidence appeal.
persuasive technique.
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emotional appeal
A technique that appeals to fear, anger, or joy to sway the audience.
The statement that presents factual evidence and logical reasoning without appealing to emotions does not use emotional appeal as a persuasive technique.
to appeal to the readers physical experiences
Installing a concrete driveway with a paver border provides benefits such as increased durability, aesthetic appeal, and added property value. The concrete base offers strength and longevity, while the paver border enhances the visual appeal and customization options. This combination can enhance the overall look of the driveway and increase its curb appeal.
Literature in the literary canon must be able to be passed down by generations; they must possess excellent literary techniques, appeal to a variety of people, and provoke thought.
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
Humanistic appeal when the literary works like short stories,novels,poems,affirms the dignity and worth of all the people in that particular place.
which is the date of next hearing in this month