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Because consumers today are presented with so many choices it's generally best if your advertising is?
Wiki User
∙ 12y ago
imaginative and amusing enough to get a person's attention
Wiki User
∙ 12y ago
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How can advertising act as a signal?
Advertising is a signal because it demonstrates to competitors the direction your company is headed. They are able to see new products or services you are promoting and from that, they can gauge your goals.
What are the 10 principles of advertising?
According to Bill Bernbach, the 10 principles of advertising are: 1. Go to the essence of the product. State the product's essence in the simplest terms of its basic advantage. And state this both tangibly and memorably. 2. Where possible, make your product an actor in the scene; not just a prop. This makes for a tremendously effective method of getting your product remembered. Because the provocative element in your advertising is also the element that sells your product. This is so simply stated, so difficult to execute. 3. Art and copy must be fully integrated. They must be conceived as a unit, developed as a unit. 4. Advertising must have vitality. This exuberance is sometimes called "personality". When advertising has a personality, it is persuasively different; and it is the one because of the other. You must fight to get "bounce" in your advertising. 5. It is little less than useless to employ a so-called gimmick in advertising ---- unless the gimmick itself tells the product story. 6. Tell the truth. First, it's a great gimmick. Second, you go to heaven. Third, it moves merchandise because people will trust you. 7. Be relevant. A wonderfully creative execution will get the big "So what" if it isn't meaningful to their life, family, business etc. And always opt for an ad that's relevant over one that's exciting and irrelevant. 8. Be simple. Not simpleminded, but single minded. Who has the time or the desire to listen to advertising? 9. Safe ideas can kill you. If it's been done before, your competition will be ready for it. Your only chance of beating the competition is with advertising they've never seen before. Which means you've never seen it before either! Be brave. 10. Stand out. If your advertising goes unnoticed, everything has been wasted.
What was the importance of Consumer Credit?
Consumers are the engine of the economy, if credit dries up, consumers have major difficulties in borrowing. In other words, they can consume less because they have less access to credit. Because of this producers will sell less, and produce less. Less employees are needed so more will get laid off. Less working people + less output = lower GDP. This could create a negative spiral.
What is the shortest time for a bank cd?
The shortest length of time for a CD is generally 12 months. However because it is such a short length of time the interest is generally very low.
Where can one get free credit rating report from?
Consumers are entitled by law to a free credit report‰ÛÓwhich is simply a record of your borrowing and repayment history‰ÛÓbut the numerical scores derived from these reports will cost you, in part because credit-reporting agencies aren't required by law to provide them for free to consumers along with the reports.
What makes cheap website advertising appealing to consumers and businesses?
Cheap website advertising is appealing to both consumers and businesses because of the availability and the price. For consumers the ads are on the sites they visit and for businesses it is a cheap and easy way to reach consumers.
Why should the campaign length and timing be confirmed from the advertising brief?
The campaign length and the timing must be confirmed from advertising brief it based on the competition if your advertising managers assess the budget they must project the time because consumers are waiting for new product they needs something new if you delivered on time you can grab more consumers for that seasonal product.
Why should consumers be wary of the statistics they hear or read?
Consumers should be wary of statistics because they can be manipulated or presented in a biased manner to support a particular agenda. It's important to consider the source of the statistics, the methodology used to gather the data, and whether the statistics are presented in context. Being critical and looking for multiple sources can help consumers make more informed decisions.
Should Advertising banned because it diminishes consumers freedom of choice?
You will always have sheep and wolves in any population. Banning advertising won't change that, you have to educate people and teach them not to be sheep. I think this board is a good way to do that.
What type of consumers are amphibia?
Amphibians generally eat arthropods, such as insects and spiders. Some of their prey are primary consumers, and others are secondary consumers. Because they usually eat both kinds, it is hard to say whether they are secondary or third level consumers.
Starting in the economic boom after World War 2 advertising?
showed a lifestyle that consumers tried to copy.
Are Emotive languages is more often found in newspaper articles than advertising?
Emotive language is more commonly found in advertising than in newspaper articles. This is because advertising aims to evoke emotions and persuade consumers to make a purchase, while newspaper articles typically focus on presenting information in a neutral and objective manner.
Who is the alcohol industry targeting and why?
Alcohol producers target the consumers of their competitors because advertising doesn't cause people to begin drinking, according to research by governments, health agencies and universities around the world.
What does introduction of a commercial product involve?
a period of slow sales growth, but no profits are made because of the high initial investment and promotional costs. The company begins to inform consumers about the product through advertising
Is website advertising more effective than basic advertising?
Website advertising appears to be more effective than basic advertising because the majority of consumers, including me, spend more time online than in front of the TV or staring at billboards and signs in stores or outside. Also, when watching TV, viewers tend to record shows on their DVR and fast forward through commercials, so commercials don't get much viewing time.
What are the benefits of advertising?
The benefits of target advertising allows advertisers to advertise to people who their product is directly relevant to or have a strong interest in their product. This means less wasted adverts being shown to people that have no interest in the product.
How does art influence advertising?
well it's used as advertising first because you can draw a picture of what you are advertising
