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A mission statement describes:

* Why are we doing this? Brings out purpose, motives, and intention. * What's vitally important about our work? Begins to identify the values and interests that drive the organization. * With what aspects of this work do I most identify? Is there a cause or purpose -- the bigger picture -- beyond the work itself? A goal is often confused with an objective. A goal is a clear statement of intended future results or expectations. A goal is: * A relatively short-term statement of direction and purpose. * The result of a strategy or plan. * A cumulative result of a number of objectives.

An objective, by contrast, is "SMARTER". It is: * Specific * Measurable * Achievable * Relevant * Time-bound * Exciting * Recorded For more information, see the leadership competency

Evaluation

http://www.whitestag.org/leadership_resources/sb216.htm

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