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This Concept relates to the issue of dividing the marketing budget optimally over the elements of marketing mix

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12y ago

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What are the concepts of marketing mix?

The concept of marketing mix is finding the right amount of funding and type of advertising per marketing channel.


When was the marketing concept born?

In 1951 the earth moved. That was the year marketers first embraced the marketing concept. The marketing concept decrees that customers should be the focal point of all decisions about marketing mix variables.


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Finance - how much time does he spend when he plans, directs and coordinates this area of your company. Is he involved in any buying or does he handle mostly the bookkeeping?


What is the marketing mix?

The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html


What is marketing mix And seven p's of marketing?

The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.


All elements of marketing mix must synchronise with the company's positioning.- explain?

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What does the concept of promotion mix refer to?

The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.


What is Starbucks marketing mix?

What is Starbucks marketing mix?


What are the objectives of marketing mix?

the objectives of the marketing mix is to excrete


Which is not an element of marketing mix?

quality is not the element of marketing mix....=)


What is marketing plan and marketing mix?

This seems to be the answer you are looking for! marketingfaq.net/2011/11/what-is-marketing-mix/


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