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Hans Wilsdorf initially financed the founding of Rolex by leveraging his experience in the watch industry and his partnership with his brother-in-law, who had a watch distribution business. He began by importing Swiss movements to England and assembling them into wristwatches, which he sold through his company, Wilsdorf & Davis. This initial venture's success allowed him to reinvest profits into creating the Rolex brand, which he officially established in 1908. Wilsdorf's focus on precision and quality helped to elevate the brand's reputation and secure its financial foundation.

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