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Over the past thirty years, the definition of persuasion has evolved from a primarily linear and one-dimensional process, focused on convincing an audience to adopt a specific viewpoint, to a more interactive and nuanced understanding that encompasses emotional intelligence and relationship-building. The rise of digital communication and social media has emphasized the importance of engaging audiences through dialogue and authenticity, rather than mere argumentation. Additionally, the concept now recognizes the role of cognitive biases and social dynamics in shaping attitudes and behaviors, highlighting persuasion as a complex interplay of influence rather than a straightforward act.

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4mo ago

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