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Theory suggests that products go through a typical life cycle including Development with no customers, launch, early adoption, growth, through to maturity when the product has the most customers, into decline and onto eventual withdrawal.

The product life cycle is sometimes drawn as a curve heading from nothing on the y axis, progressing at an excellerated rate until growth slows down in maturity onto a decline.

There are also different types of life cycles from memory. The different types usually involve the length of the cycle, but there are interesting occurances of double growth spells and products that are fas and go striaght from growth to decline with very little maturity.

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14y ago

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