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Theory suggests that products go through a typical life cycle including Development with no customers, launch, early adoption, growth, through to maturity when the product has the most customers, into decline and onto eventual withdrawal.
The product life cycle is sometimes drawn as a curve heading from nothing on the y axis, progressing at an excellerated rate until growth slows down in maturity onto a decline.
There are also different types of life cycles from memory. The different types usually involve the length of the cycle, but there are interesting occurances of double growth spells and products that are fas and go striaght from growth to decline with very little maturity.
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Is e-business likely to be more beneficial in the early part or the mature part of a product life cycle?
E-business is more likely to be more beneficial in the early part of a product's life cycle. E-business strengths include flexible pricing, promotions, and product portfolios and greater speed in disseminating product information. Later in the life cycle, a product is likely to be a commodity, which doesn't play to the strengths of this channel
What are the advantages and disadvantages of life cycle analysis and product costing?
The advantages of the product life cycle concept is that it provides a basic structure that allows you to see where you are, and what lies ahead. R u doing ur ICDM assignment? I may help u..pls contact 0134002000...Mr Lim.
What are the limitations of a product lifecycle?
A product life cycle is not very helpful for future events and it suggets that all products are predictable. It is usually very dificult to attribute a timescale to the PLC and it does not always recognise life cycles are getting shorter. Managers should be careful when deciding a product is in decline as some prophecies might be self inflicted.
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Product life cycle of dove?
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How does the concept of product life cycle apply to Regal Marine products?
