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Thoeries underlying the Objective of a Firm, mainly talk about the subject of Ethics in Business.

Debate is going on since a long time, as to whether every Firm's Objective needs to be ETHICAL?

the answer may seem as simple as "YES", but the counter arguements that follow are difficult to answer.

Does a Cigratte Manufacturing Company have an ethical objective? Are Liquior Producers into Ethical Business?

These Companies thrive at the cost of Consumer's Health. Nevertheless they are highly Profit Making.

Coming to Profit Maximization, the question goes as to whether Profit Maximization Goal is justitfied?

In a private enterprise, no one can have control over Profit maximization. If the profits are made with the use of Society's resources, such profits need to be sowed back for Societal Development.

Abnormal Profits/Supernormal Profits indicate the presence of Monopoly, new entrants and market expansion can keep a check on Monopoly, which is a matter of time.

Gyan Prakash Singh

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Why profit maximization is not regarded as the core financial objective of firm?

Profit Maximization is a short term objective as all it aims for is to generate a higher revenue for the period.This objective is generally followed if the firm is highly leveraged and a higher profit is required to service it. Wealth Maximization is followed as it looks to increasing the market value of the firms share capital and thus leads to an overall development of the firm and its capacity.


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Value maximization and profit maximization are very much related, the main difference being- value maximization means increases in owners' wealth achieved by maximizing of the value of a firm's common stock. profit maximization is the process by which a firm determines the price and output level that returns the greatest profit. the other difference among the two could be sited as- value maximization is seen as long term objective of a firm, whereas profit maximization is generally a short term objective.


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The goal of the firm is wealth maximization so efficient financial management requires the existence of goal or objective. The goal of the firm is earning market per share but we can know about best company by finding it's market share price. It is a reflection of the firm's investment, financing, and asset management decisions.


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Maximizing shareholder wealth and maximizing profit goes hand in hand. A firm maximizes shareholder wealth by investing in projects that will increase profits and the cash flows of the firm, finding ways to prudently cut variable and fixed operating costs and creating products that will increase revenues. The firm's executives must also manage the company and its operations in a fiscally responsible manner in order to increase the profitability of the company. By taking these steps the firm therefore increases the shares of its stocks which increases shareholder wealth.

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