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What appeal would be most effective in advertising a diamond jewelry why?
Wiki User
∙ 9y ago
Gender appeal: Make the woman feel validated by recieving a diamond. She has successfully earned it as a type of goal. Also, make diamonds the ultimate accessory. If the woman is single, make the diamond a symbol of liberation. Ads such as "Why wait?" encourage single women to buy themselves diamonds without needing an engagement. In either case, build on ego, expressing how the diamond brings out the sparkle in their eyes, or how nice it looks on their hand.
Bandwagon appeal: Create fads, trends, or styles to appeal to those concerned with vogue. If Jennifer Lopez is wearing a chocolate diamond, use that to show they are desirable.
Snob appeal: Make the diamond seem scarce and pricey. You have to pay to get the highest quality. The diamond becomes a status symbol, and the choosing reflects taste and intellect.
Romantic appeal: Set false social standards like the size of the diamond and how much salary a man is willing to spend on one directly reflects how much he cares about his partner. The larger the better to show to all of their friends. If it is too small, it may show he didn't care enough to spend the money. Make the diamond a symbol of devotion.
Wiki User
∙ 9y ago
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How a luxury brand can broaden its appeal without diluting its brand image?
Alala is a luxury activewear brand with sophisticated styling and a downtown attitude. cutt.ly/rje9Bo5
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What are some tips for effective advertising?
Here are some tips for effective advertising: Appeal to the emotions, not the rational mind. Do not overestimate the intelligence of your audience, advertising works most effectively on those of lower intelligence, so keep it as simple as possible.
What is moral appeal in advertising?
moral appeal
Which is not an advertising techniques?
Snob appeal
What is advertising appeal?
salman khan is gay
What is meaning of the appeal?
Reward appeal is advertising that uses prizes and bonuses for product buyers.
Is blue diamond jewely a better investment than the common diamond jewelry?
There is no definitive answer to this question as it depends on several factors such as quality, rarity, and market demand. Blue diamond jewelry can be a better investment if the stone has exceptional characteristics and is in high demand among collectors. However, common diamond jewelry may have broader appeal and be more liquid in the market. It is important to research and assess the specific attributes of each type of diamond before making an investment decision.
What is rewards appeal?
An example of reward appeal is advertising that uses prizes and bonuses for product buyers.
What is the meaning of reward appeal?
Reward appeal is advertising that uses prizes and bonuses for product buyers.
What is false appeal?
False appeal is that when company advertising the benefits and those benefits are not communicated to the customers.
What is fear appeal?
Is the negative interest use in advertising
What is the example of snob appeal advertising?
symbolize superiority.
What are advertising appeals?
Advertising appeal is used to grasp the attention of consumers and to persuade consumers to purchase a service or product.
