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IKEA's purpose is to offer a wide range of well-designed, functional home furnishings at affordable prices to help improve people's everyday lives at home. They strive to make sustainable choices in their products and business practices to create a positive impact on the environment.
Most IKEAs would probably smell like any other furniture company on the inside. What it smells like depends on the time and exact location in which you are. Closer to the restaurant in IKEA, it might smell more like food, probably like mashed potatoes and meat balls, but other meals are served as well. Out side it is difficult to say, but it might smell like gasoline, because most IKEAs have a parking lot outside.
It was started by Ingvar_Kampradin Sweden and is currently owned by a Duch registered firm owned by the Kamprad family.
They don't have many direct competitors because of the unique Ikea experience and the fact they are 'category killers' in terms of industry. Competitors are in homewares and furnishing, curtains and blinds, etc. Main ones - places like Freedom, Kmart, Target but also your local participants in relevant markets.
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