answersLogoWhite

0

Brand wars is basically what is sounds like. It's the competition between two or more different brands. For example between the apple iphone and the Samsung galaxy. Both brands are trying to show to the public why their phone is better than the other through things like advertising.

User Avatar

Wiki User

12y ago

What else can I help you with?

Continue Learning about Finance

What is individual brand name?

An individual brand name does not identify a brand with a particular company. For example, take the case of Heinz. Heinz is a leading global food manufacturer with a very strong family brand. However, it also operates many well-known individual brand names. Examples include Farleys (baby food), Linda MacCartney Foods (vegetarian meals) and Weight Watcher's Foods (diet/slimming meals and supplements). Why does Heinz use individual brand names when it has such a strong family brand name? There are several reasons why a brand needs a separate identity - unrelated to the family brand name: • The product may be competing in a new market segment where failure could harm the main family brand name • The family brand name may be positioned inappropriately for the target market segment. For example the family brand name might be positioned as an upmarket brand for affluent consumers. • The brand may have been acquired; in other words it has already established itself as a leading brand in the market segment. The fact that it has been acquired by a company with a strong family brand name does not mean that the acquired brand has to be changed.


What does the ecko logo mean?

When Marc was a kid he was a HUGE!!!! Star Wars fan and his dad had a rhino figurine collection. Marc would play with the rhinos and pretend that they were Star Wars creatures. So that's where Marc came up with the rhino logo. P.S. Marc Ecko is my cousin!!!!!


What does it mean if CDI is higher than BDI in marketing?

It means a category is more developed than a given brand in that category with respect to a given market. This situation suggests that the product category is doing well in a specific market, while the brand is not. Reasons why should be determined.


What is brand fatigue?

When the brand manager or someone at the top in an organization becomes prematurely bored of their own brand even though the consumer has not, the company tries to reposition that brand frequently even though it is not required. Such a brand is said to be going through a brand fatigue.


What is a brand name for Preshrunk?

What is a brand name for Preshrunk (Cloth)