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Depends on the context...

Two likely answers are a foreign market that is an alternative to a traditional market. For example, Europe is a tradional market, turkey or kazakstan might be a less obvious and therefore an alternative market.

Or, the second way of looking at it might be that the usual foreign markets are considered, but an alternative product or service is considered. For example, tradional investment markets are stocks or bonds. An alternative might be real estate, private investments, or real estate. So, an alternative foreign market might be one of non-stocks in a foreign country.

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Q: What is an 'alternative foreign market?
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