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low price sensitivity means a variation in a demand for a product is not more or does not vary much according to variation in the price , depending on the factors that impact demand eg- necessary goods medicine .

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15y ago

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What can a company do to decrease price sensitivity?

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Price sensitivity is crucial for marketers as it helps them understand how changes in price can affect consumer behavior and demand for their products. By analyzing price sensitivity, marketers can optimize pricing strategies, segment their target audience, and enhance promotional efforts to maximize sales and profitability. Additionally, understanding price sensitivity allows marketers to identify opportunities for product differentiation and value proposition, ensuring they appeal to both price-conscious consumers and those willing to pay a premium. Overall, it informs strategic decision-making and competitive positioning in the market.


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