Price sensitivity is important to marketers because it helps them understand how customers react to price changes. This allows marketers to:
Set optimal prices to maximize sales and profit.
Segment customers based on their willingness to pay.
Adjust pricing strategies during promotions or discounts.
Stay competitive in the market.
Avoid losing customers due to high prices.
Marketers usually sell the most popular item a an almost cheap price a price that they think most people would buy for
Cultural empathy is crucial for foreign marketers as it enables them to understand and respect the values, beliefs, and behaviors of diverse consumer groups. This understanding fosters stronger connections with local audiences, allowing marketers to tailor their strategies and messages effectively. By demonstrating cultural sensitivity, brands can enhance their reputation, build trust, and avoid missteps that could lead to backlash or alienation. Ultimately, cultural empathy helps drive engagement and loyalty in international markets.
marketers can create wants ? support your ans
The main purpose of branding products is to create relatively inelastic demand for the product
personal selling involves face-to-face activities like telephones, Internet etc. its importance is that it provides immediate feedback and also it allows marketers adjust message quickly to improve communication.
Marketers have no flexibility in setting prices under conditions of
The main thing that a company does to reduce price sensitivity is advertising to create branding. The brand name is more likely to be able to charge a higher price for the same item, decreasing price sensitivity.
Marketers usually sell the most popular item a an almost cheap price a price that they think most people would buy for
Cultural empathy is crucial for foreign marketers as it enables them to understand and respect the values, beliefs, and behaviors of diverse consumer groups. This understanding fosters stronger connections with local audiences, allowing marketers to tailor their strategies and messages effectively. By demonstrating cultural sensitivity, brands can enhance their reputation, build trust, and avoid missteps that could lead to backlash or alienation. Ultimately, cultural empathy helps drive engagement and loyalty in international markets.
low price sensitivity means a variation in a demand for a product is not more or does not vary much according to variation in the price , depending on the factors that impact demand eg- necessary goods medicine .
It measures the sensitivity of one variable with respect to another, e.g. own price elasticity of demand measures the sensitivity of demand for a commodity with respect to its own price.
Price is difficult to control for marketers because it affects both demand and profitability. Setting the right price requires understanding customer perceptions, competitor pricing, and overall market dynamics. Additionally, changing prices can impact consumer trust and brand positioning.
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An imperfect market in which there is widespread price dispersion that can be exploited by marketers is more advantageous to businesses.
Price Optimization
Cross-price elasticity.