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Why are many marketers shortening the time in which a coupon can be redeemed?

To create a greater sense of urgency to redeem the coupon


How is the study of consmer behavior useful for marketers?

Studying consumer behavior allows marketers to understand why people make the decisions they do when purchasing products or services. This understanding helps marketers create more effective marketing strategies that resonate with their target audience and influence their buying decisions. By knowing what drives consumer behavior, marketers can tailor their messaging, product offerings, and promotions to better appeal to their customers.


To create a coordinated marketing message marketers must have information about the consumer the?

competition, the product, the market, and the strategy of the organization


Why marketers go beyond selling a product or service to create a brand experiences?

The main reason marketers go beyond selling a product and/or service to create a brand experience is to gain repeat customers. If the customer is familiar and happy with the brand, they are very likely to purchase the product or service in the future.


Do marketeers create needs?

They do not create needs, but moreso create wants


Why do marketers study consumer behavior?

Marketers study consumer behavior to understand why people make certain decisions when it comes to purchasing products or services. By understanding consumer behavior, marketers can tailor their strategies to better meet the needs and preferences of their target audience, ultimately leading to more successful marketing campaigns. This knowledge allows marketers to anticipate trends, create effective messaging, and build stronger relationships with customers.


How does urbanization create opportunities for marketers?

The process where people move from rural areas to cities is called urbanization. Urbanization creates opportunities for marketers through having potential customers in a close proximity. Reducing costs of transport and costs of advertising.


Why do marketers define products in terms of benefits?

Product developers create features. But buyers are interested in the benefits - that's how they evaluate a purchase. If marketers emphasized features, they would not be taking the customer's perspective. You don't buy features - you buy benefits.


Why is knowledge of demographics important to marketers?

Knowledge of demographics helps marketers better understand their target audience, enabling them to tailor their products, services, and marketing strategies to meet the specific needs and preferences of different consumer groups. This allows marketers to create more effective and targeted campaigns that resonate with their intended audience, leading to higher levels of engagement and conversion. Understanding demographics also helps marketers identify emerging trends and opportunities in the market.


When was All Marketers Are Liars created?

All Marketers Are Liars was created in 2005.


What is the ratio of marketers to engineers at the conference if there are 42 marketers and 18 engineers?

E


Which type of customer do business marketers NOT serve?

which type of customers do business marketers not service