The process where people move from rural areas to cities is called urbanization. Urbanization creates opportunities for marketers through having potential customers in a close proximity. Reducing costs of transport and costs of advertising.
guide lines What is urbanisation and its opportunities to the marketers? Then relate it to international marketing ?
marketers can create wants ? support your ans
A product's position on the continuum, in turn, enables marketers to spot opportunities.
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The main reason marketers go beyond selling a product and/or service to create a brand experience is to gain repeat customers. If the customer is familiar and happy with the brand, they are very likely to purchase the product or service in the future.
guide lines What is urbanisation and its opportunities to the marketers? Then relate it to international marketing ?
marketers can create wants ? support your ans
Knowledge of demographics helps marketers better understand their target audience, enabling them to tailor their products, services, and marketing strategies to meet the specific needs and preferences of different consumer groups. This allows marketers to create more effective and targeted campaigns that resonate with their intended audience, leading to higher levels of engagement and conversion. Understanding demographics also helps marketers identify emerging trends and opportunities in the market.
Marketers always greet "good morning" even if it's already afternoon or evening because morning represents new opportunities.
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Industrialization encouraged urbanization due to the migration of people to cities who came to seek for employment opportunities.
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Introduction to benefits and challenges of urbanization
Urbanization has a positive effect on working conditions. More opportunities open up to people as the population increases and more innovative inventions are used.
A product's position on the continuum, in turn, enables marketers to spot opportunities.
Urbanization has led to significant economic growth by concentrating labor and resources in cities, fostering innovation and industry. However, it has also resulted in challenges such as overcrowding, inadequate housing, and increased pollution. Socially, urbanization can create opportunities for cultural exchange, but it may also exacerbate inequalities and disrupt traditional communities. Additionally, urban areas often face infrastructure strains, impacting transportation, healthcare, and public services.
The movement from farms to cities is called urbanization. This shift is characterized by a growing population in urban areas, often driven by industrialization and economic opportunities in cities.