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A cash cow is a business or product that generates a steady and significant flow of income or profits, often without requiring substantial investment or additional resources. This term is commonly used in the context of the Boston Consulting Group's Growth-Share Matrix, where it represents a mature and dominant product or business in a stable market, yielding consistent returns that can be used to support other ventures or investments within the company.

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Emma F Cirillo

Lvl 2
1y ago

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