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Well, to see if a broker is going down or up in people's choice, a trader must see the following:
  1. Quality of Investment Products
  2. Fees and Commissions
  3. Quality of Trading Platform
  4. Customer Service
  5. Mobile Trading
If a broker performs well in these key areas, it will go up in public's perception. Wells Fargo has not been performing in many key areas. Infact it is one the worst in 3 out of 5 listed.
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12y ago

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