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As in any business, limiting yourself to people from a single culture limits your potential customer base. Similarly, limiting yourself in the procurement marketplace may result in sub-optimum results.

Operating in any way in a culture you do not understand is very risky, as culture drives behavior. If you do not understand the culture, you will likely be surprised by behavior. Surprise = risk.

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Q: Why is it important for a leader to be able to manage across cultures?
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