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A business plan, in a new business and
existing business, determines if your
product/service has a chance at success.

A business plan explains the purpose
of your business. It clarifies what you're
doing.

Who will it serve? It identifies the
target market. Teens? Elderly?

It defines goals. Where will the business
be in five years, ten?

Who will handle operations? An example
of operations is customer service.

In a small business, one person could
handle all operations.

It estimates revenue, and projects it
for future years.

A business plan figures in expenses.

It explores the distribution process.
How will your product/service get
to the target market?

Also, a bank, lender, requires a
business plan.





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