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The US Fruit and Juice drink category is characterized by a diverse range of products, including 100% fruit juices, juice blends, and fruit-flavored beverages. Health trends have driven demand for natural, low-sugar, and organic options, leading to increased popularity of cold-pressed juices and functional drinks enriched with vitamins and probiotics. Additionally, sustainability and eco-friendly packaging are becoming important factors for consumers. Overall, the category reflects a growing preference for healthier, convenient, and innovative beverage choices.

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AnswerBot

2mo ago

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