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Why was the slogan melt in your mouth not in your hand made up for the m and ms?
The slogan "Melts in your mouth, not in your hand" was used for M&M's to emphasize their chocolate shell coating that prevented them from melting in your hand. This slogan aimed to highlight the durability of M&M's and differentiate them from other chocolate candies.
What is a slogan for candies?
"Melts in your mouth, not in your hand" -M&Ms
What slogan appeared on TV first?
It melts in your mouth not in your hand. M&M
In what year did M and Ms melt in your mouth slogan start?
The "Melts in Your Mouth, Not in Your Hand" slogan for M&M's began in 1954.
Who uses this slogan the milk chocolate melts in your mouth not in your hand?
Interestingly in the UK that slogan ("Melts in the mouth not the hand") was applied to milk chocolate Minstrels - they were a large globule of chocolate covered in a sugary coating that had a melting point higher than 36oC (normal body temperature) and so didn't melt, whereas chocolate as a melting point a little under 36oC and so does melt, in the hand. I presume the m and m slogan is for a similar reason.
What year melts in your mouth not in your hand?
m&m's
Why do chocolates melt in a hand?
it melts in your hand because your hand has heat causing the chocolate to melt.
What was m and m slogan in 1954?
melt in your mouth not in your hand.
What happens to chocolate in your pocket?
wen we put choclate in our pocket it turns soft as the temperature is more in our pocket than in refrigerator.........
Who invented the m and m candy?
The scientists working at Mars candy company under a contract from the US Army during World War II. During the African campaign the chocolate candy bars soldiers carried in their packs kept melting so the Army contracted with Mars candy to develop a way to keep chocolate bars form melting. The original slogan was supposed to be "melts in your mouth, not in your pack". But they didn't figure it out until the war was almost over. They still liked the result so they sold it as "melts in your mouth, not in your hand".
What are the competitors Unique selling proposition for chocolate industry?
A unique selling proposition, is important in competitive markets. Some of the propositions from competitors in the chocolate industry, including M&M's with "The milk chocolate melts in your mouth, not in you hand," stick in your mind. Mast Brothers Chocolate is handcrafted and each block is made and wrapped individually.
When did melts in your mouth not in your hand first appear on TV?
1954 ~ see related link below .
