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Over the last 130 years, the term "fair trade" has been adopted by everyone from robber barons to yuppies. As a euphemism for protectionism in the 1880s, the term first came into use among Britain's mercantile lords and America's manufacturing titans, who were anxiously looking to guard their industries from the threat of a globalizing world. By the 1960s, the phrase took on new meaning when global consumer activism was born. Today, fair trade is a branded lifestyle, a set of products sold at Whole Foods and Starbucks that promise moral virtue along with that chocolate bar.

1868: Dutch writer Eduard Douwes Dekker's novel, Max Havelaar, is one of the first to depict trade as rife with injustices. Protagonist Max Havelaar, a bleeding-heart colonial administrator in Java, later becomes the namesake of one of the first certified "fair trade" coffees sold in Europe.

April 30, 1886: A "'fair trade' cry" rises up in England, the New York Times proclaims. The "fair trade" movement, a push to boost tariffs and limit free trade, gains momentum in Britain amid fears that its empire is declining and the country's products, markets, and colonies must be protected.

August 2, 1897: America's Dingley tariff, a dramatic import-duty increase named for Maine Rep. Nelson Dingley Jr. that raised tariffs to the highest level since the Civil War, is touted in the Chicago Tribune as an example of "fair trade." The term has gained traction as a stand-in for "protectionism."

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Who decides what is fairtrade?

Fairtrade standards are set by Fairtrade International, a global organization that oversees the Fairtrade movement. This organization collaborates with various stakeholders, including farmers, workers, and businesses, to establish criteria that promote equitable trading practices, sustainable development, and social justice. National Fairtrade organizations also play a role in implementing and monitoring these standards in their respective regions. Ultimately, the aim is to ensure that producers receive fair compensation and that consumers can trust the Fairtrade label.


What are the fairtrade standards?

Fairtrade standards are not simply a set of minimum standards for socially responsible production and trade. The Fairtrade standards go further in seeking to support the development of disadvantaged and marginalized small-scale farmers and plantation workers. Fairtrade standards relate to three areas of sustainable development: social development, economic development and environmental development.


How do you support fairtrade?

buy fairtrade


Who uses Fairtrade?

anyone can use fairtrade


How can fairtrade help?

by buying fairtrade products


How you can help fairtrade?

by buying fairtrade products


What can you do to support fairtrade?

Buy Fairtrade food such as coffee, tea and bananas and always give Fairtrade Gifts when you can.


Are Adidas fairtrade?

No they're not


How old is fairtrade?

fairtrade is 18 years old


How much do Fairtrade and non-fairtrade farmers earn?

Non-fairtrade people earn 60p per day


What are the key facts about fairtrade?

Bill Clinton founded fairtrade. The first fairtrade shop opened was is 1958. Fairtrade has been running for 68+ yrs. I hope this helps :D


What is a fairtrade scheme?

A Fairtrade schemeFair trade can be shortened to mean that the countries who were part of the trading (importing/exporting) had to adhere to certain predefined rules in order to assure that each importing and exporting company was resources for products and the product met defined standards. A fair trade scheme is an individual agreement set up by specific entities to buy and/or sell goods according to the rules set up by the individuals making the agreement. A purpose of Fairtrade schemes:It can ensure farmers the right price for there crops and other goods so they will be able to live a better lives and feed their children.