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Media budget auditing involves reviewing and analyzing a company's media spending to ensure that resources are allocated effectively and efficiently across various channels. This process typically includes examining contracts, invoices, and performance metrics to identify discrepancies, wasted spending, or areas for improvement. Similarly, marketing budget auditing assesses the overall marketing expenditures, focusing on ROI and alignment with strategic goals. Both audits aim to enhance financial accountability, optimize budget utilization, and improve overall marketing effectiveness.

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3d ago

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