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Budget allocation significantly impacts a media schedule by determining the channels and frequency of advertising placements. A larger budget allows for broader reach and more diverse media outlets, including premium placements, while a limited budget may restrict options to lower-cost channels or less frequent ads. Additionally, budget constraints can influence the timing of campaigns, prioritizing specific periods or events that align with the overall marketing strategy. Ultimately, strategic allocation is crucial for maximizing reach and effectiveness within the available resources.

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